Apple sets date for 'Awe Dropping' event, to bring new iPhone 17, Watch Series 11 and more

The Cupertino-based company is expected to introduce iPhone 17 series with all-new design and big internal hardware upgrades over the predecessors.

Apple on Tuesday (August 26) announced to host the much awaited hardware launch event in September second week

Titled ‘Awe Dropping’, the programme is expected to see the debut of iPhone 17 series along with the new generation of Apple Watches and more. 

The event is slated to kick off at 10:00 am PT (10:30 pm IST) on September in Steve Jobs Theater, Apple Park, Cupertino, US. It will be an in-person programme and the company will also live stream it online on its official website and YouTube channel.

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Like the previous iteration, Apple is expected to launch at least four iPhone 17 series variants. 

This year, the devices are said to come with all-new design languages.

Apple 'Awe Dropping' September 2025 event invitation.

And, there will be a special iPhone 17 variant, which is expected to be called as the iPhone 17 Air.

The iPhone 17 Air will succeed the iPhone 16 Plus model. It is said flaunt a super slim design with just 5.5mm thickness. Due to the design limitation, Apple may remove the physical SIM slot. 

And, incorporate a new advanced battery with high power carrying capability.

The iPhone 17 Air is expected to feature a 6.55-inch display, and Apple is said to incorporate a new kind of high-energy-density battery cell, which can store more power and occupy less space compared to conventional phone batteries used in the current crop of premium phones.

As per leaked visuals of iPhone 17 models, they will come with a refreshing camera module design. 

They will occupy the whole top slot on the back and retain the uniqueness of the iPhone.

However, iPhone 17 Air will be different from others camera design compared to other variants. It will feature a horizontally aligned long capsule with a single main camera sensor on the left side and the LED flash on the opposite side. Whereas the regular iPhone 17 model will have a vertically aligned module with dual-camera sensors and LED flash, the same as the iPhone 16.

The iPhone 17 Pro and Pro Max is said to feature triple camera modules with better lenses and improved photography capabilities.

Apple will use an OLED display with Pro Motion technology on all four iPhone 17 variants. They will also support a 120Hz refresh rate. And, they will come with A19 series silicon.

The standard iPhone 17 and 17 Air may feature watered-down A19 chipsets, whereas the iPhone 17 Pro and Pro Max will have more cores in the A19 Pro silicon.

As hinted in the teaser image, the iPhone 17 Pro models will come with an all-new orange and iPhone 17 Air in blue.

Besides the new iPhone 17 series, Apple is also expected to introduce new Watch 11 series and Watch Ultra 3.

The premium Watch Ultra 3 is expected to sport a 49mm same as the predecessor, but with a slimmer bezel. This enables Apple to increase the functional display space on the cover panel.

The new watch has 422 x 514p resolution, slightly better than 410 x 502p resolution on Watch Ultra 2.

The new Watch Ultra 3 will have several big upgrades, including satellite connectivity for SOS emergencies when Wi-Fi or cellular networks not accessible in remote areas.

Further, the new Watch Ultra will support 5G, a first for Apple Watches to date.

It will be powered by S11 chipset and possibly come with Blood Pressure tracking capability. More new features are expected in the new Watch Ultra 3.

Even the Watch 11 series is said to feature aforementioned chipset but feature smaller display and battery.

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