Shot on iPhone: Diwali-inspired reel on rangoli dance performance goes viral on Instagram

To mark the Deepavali (aka Diwali) celebration, Apple has released a 'Shot on iPhone' reel on Instagram.

Commissioned by Apple, Mumbai-based Howareyoufeeling.studio has shot a fun dance-- 'Rangoli’s got rhythm' inspired by colourful rangoli. The artists in a well-coordinated dance sequence move around the floor, forming different rangoli art in every move they make, in the video reel shot on Apple's latest iPhone 17 Pro Max phone.

"The idea of having a camera which can do all, shoot with 8x optical-quality zoom for those far away scenes and have which can shoot Dual Capture video and be a part of it as well. And a camera that adjusts to the scene to fit as many crew/people on the set. The best part we are talking about one device which can do all," said Himanshu Lakhwani, DOP (Director of Photography) and Cinematographer.

Himanshu Lakhwani, DOP (Director of Photography) and Cinematographer shooting the 'Rangoli’s got rhythm' video reel with Apple iPhone 17 Pro Max .

It should be noted that the latest iPhone 17 Pro and 17 Pro Max models boast an all-new triple-camera module— 48MP Fusion Main sensor, a 48MP Fusion Ultra Wide lens and a 48MP Fusion Telephoto lens with LED flash. They can capture HDR photos, support portrait, macro mode, and spatial videos for Vision Pro.

Apple iPhone 17 Pro Max.

They are the best smartphones for video recording. They support Dolby Vision HDR recording, 4K120 fps, ProRes Log, and support for ACES, which are good enough to make a professional short movie.

The latest Diwali-inspired moving short-video reel has a lovely background score- Kehna Hi Kya’ originally composed by A.R. Rahman. It has instantly gone viral on Meta's social media platform.

At the time of publishing this article, it has received more than one million likes, with more than 40,500 shares and 2,911 comments on Instagram.

In a related development, Apple has launched M5-powered iPad Pro with big upgrades in India and is slated to hit stores this week on October 22.

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