<p>ZEE Entertainment Enterprises (ZEE), a global media and entertainment powerhouse, on Monday developed Immersive Entertainment platform to give unique experience to viewers via five senses. </p>.<p>The company received the US patent for the technology platform developed at its ZEE Media Lab located in Silicon Valley.</p>.<p>Built on robust and state of the art technologies like 3D audio, augmented reality (AR), virtual reality (VR), digital scent, holograms and touch, the Immersive Entertainment platform aims to transform the viewers’ home environment by providing exceptional immersive experience.</p>.<p>Apart from offering a unique viewing experience in delivering extraordinary entertainment and information-based content, the platform will also enable the viewers to touch, feel, smell and experience products, with a seamless transaction (e-commerce) ecosystem.</p>.<p>Speaking on this revolutionary step, ZEE’s Chairman Subhash Chandra said ZEE envisioned five years back that the overall media landscape is poised to evolve at an extremely rapid pace, with content companies blending into technology companies.</p>.<p>"Hence, we started investing our time and energy in building a technology for the future, which enhances the content viewing experience by many folds. ZEE’s lab in the Silicon Valley was set up in 2016 to create this robust platform, and I’m very glad that the US patent is secured," he said.</p>.<p>While the five senses have not yet been deployed on a commercial scale, with the grant of the US patent, ZEE can now make the platform available to millions of users across the world.</p>.<p>The commercially viable prototype will be ready in the next 12 months. This emboldens ZEE’s plan to target mainstream global viewers across US, Europe, Asia, China and Latin America.</p>.<p>ZEE Media Lab will continue to innovate in the Silicon Valley to work towards integrating technologies with a sheer focus on enhancing the overall viewer experience.</p>.<p>The company also says that the technology can be used for immersive education, gaming, entertainment commerce and home environment control.</p>
<p>ZEE Entertainment Enterprises (ZEE), a global media and entertainment powerhouse, on Monday developed Immersive Entertainment platform to give unique experience to viewers via five senses. </p>.<p>The company received the US patent for the technology platform developed at its ZEE Media Lab located in Silicon Valley.</p>.<p>Built on robust and state of the art technologies like 3D audio, augmented reality (AR), virtual reality (VR), digital scent, holograms and touch, the Immersive Entertainment platform aims to transform the viewers’ home environment by providing exceptional immersive experience.</p>.<p>Apart from offering a unique viewing experience in delivering extraordinary entertainment and information-based content, the platform will also enable the viewers to touch, feel, smell and experience products, with a seamless transaction (e-commerce) ecosystem.</p>.<p>Speaking on this revolutionary step, ZEE’s Chairman Subhash Chandra said ZEE envisioned five years back that the overall media landscape is poised to evolve at an extremely rapid pace, with content companies blending into technology companies.</p>.<p>"Hence, we started investing our time and energy in building a technology for the future, which enhances the content viewing experience by many folds. ZEE’s lab in the Silicon Valley was set up in 2016 to create this robust platform, and I’m very glad that the US patent is secured," he said.</p>.<p>While the five senses have not yet been deployed on a commercial scale, with the grant of the US patent, ZEE can now make the platform available to millions of users across the world.</p>.<p>The commercially viable prototype will be ready in the next 12 months. This emboldens ZEE’s plan to target mainstream global viewers across US, Europe, Asia, China and Latin America.</p>.<p>ZEE Media Lab will continue to innovate in the Silicon Valley to work towards integrating technologies with a sheer focus on enhancing the overall viewer experience.</p>.<p>The company also says that the technology can be used for immersive education, gaming, entertainment commerce and home environment control.</p>
