Pak mega lifestyle exhibition in Delhi from April 12 to 15

 Pakistan will hold its first mega lifestyle exhibition-cum-cultural programme in India for four days from April 12 as part of efforts to normalise bilateral trade relations and present this country's ''soft image'' to the Indian people.

Over 100 Pakistani firms, including the country's top brands and fashion outlets, are expected to participate in the April 12-15 event to be held in Delhi.
The show will be inaugurated in the presence of the Commerce Ministers of the two countries.

Besides helping push the normalisation of trade relations, the exhibition will allow Pakistan to display its "soft image" to the Indian people, officials said.

The Lifestyle Pakistan show is being organised by the Trade Development Authority of Pakistan (TDAP) to reciprocate The India Show held in Lahore in February.
Fashion apparel, textiles, furniture, leather items, home accessories, spices and marble handicrafts are among the numerous products that will be on display at the exhibition.

Visitors will also have an opportunity to sample authentic Pakistani cuisine at a food court, TDAP chief executive Tariq Puri told reporters in Karachi yesterday.
Top Pakistani brands and fashion outlets are hoping to generate huge business orders and conduct spot sales during the event, Puri said.

A banking facility will be established within the premises to facilitate the transfer of funds to Pakistan, he said.

"We are aggressively focussed on enhancing trade with countries in our region. The potential and opportunities are unlimited and we are not going to ignore one of the largest consumer markets of the world, that is India," he said