'BrandScan committed to endless innovation'

T A Pai Management Institute (TAPMI) organised BrandScan, a market research fair at KMC Greens here, on Sunday.

The event was inaugurated by Devarshy Ganguly, Vice-President Marketing, Dr Oetker India Pvt Ltd and an alumnus of TAPMI.

BrandScan provides a platform for the students to research on live projects from major companies, by collecting data, analysing, interpreting and providing insights to companies based on the research. What sets apart BrandScan is the development and usage of disguised game, based on client requirements, to elicit natural consumer responses towards the products or services being analysed.

TAPMI Director Prof Madhu Veeraraghavan said, “The uniqueness of BrandScan is that it serves as a great platform for both classroom learning and direct connect with the industry.

More importantly, the idea is to obtain unbiased and natural responses of customers through innovative data collection methods. BrandScan is fully committed to endless innovation and set to make a huge impact globally.”

Chairperson and faculty Convener of BrandScan Shirshendu Ganguli said, “It is an event of the students, for the students and by the students. And we still maintain the corporate-level quality in each project.”

BrandScan’s coveted clientele list over the years include Titan, ITC, BSE, Himalaya, 3M among others.

TAPMI Brandscan is conducted in association with IndiaRides as the Title Sponsor.

The 26th edition of BrandScan was marked by some phenomenal events like Little stars, Unscripted, Footloose and Panache.

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'BrandScan committed to endless innovation'

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