<p>With Planet Acer, it will be providing products to all sections of its target market. Acer as a brand caters to highly tech savvy and mainstream segments, eMachines to core value consumer and Gateway a premium American PC brand focussed on up market, brand conscious, stylist consumer. <br /><br />The 750 sq ft store underpins the global PC giant’s strategy to spread its wings and reach out to its customers with suitable offerings. <br /><br />Chief Marketing Officer S Rajendran said “we plan to maintain the brand positioning going forward so that all three brands complement each other and add to our strength in the consumer market.”<br /><br /></p>
<p>With Planet Acer, it will be providing products to all sections of its target market. Acer as a brand caters to highly tech savvy and mainstream segments, eMachines to core value consumer and Gateway a premium American PC brand focussed on up market, brand conscious, stylist consumer. <br /><br />The 750 sq ft store underpins the global PC giant’s strategy to spread its wings and reach out to its customers with suitable offerings. <br /><br />Chief Marketing Officer S Rajendran said “we plan to maintain the brand positioning going forward so that all three brands complement each other and add to our strength in the consumer market.”<br /><br /></p>
