Brandis to foray into men's sports apparel brand

Brandis India CEO Nischal Puri said, “2GO product categories include tracks, shorts, sports socks and T-Shirts. The brand aims to acquire 12 per cent market share by 2015. The product pricing is 35-40 per cent less when compared to performance brand.”

The company was incorporated in 2010 with the aim of launching global, capable brands in the apparel and accessories space. Brandis manufacturing and marketing private limited has successfully launched ‘BEYOUTY’ brand in the women lingerie space which is presently being retailed in 1500 stores and in 40 cities and towns.

Puri said “With 35 distributors across India 20 per cent of our budget will go in below the line marketing which includes point of purchase material, brand display stands and other retail fixtures.”