CCPA imposes Rs 3 lakh fine on VLCC for misleading ads on slimming treatments

During the investigation, CCPA found that VLCC's advertisements projected CoolSculpting and related procedures as a permanent weight-loss and size-reduction solution.

New Delhi: The Central Consumer Protection Authority has imposed a penalty of Rs 3 lakh on wellness beauty services firm, VLCC Ltd, for publishing ‘misleading advertisements’ on fat-loss and slimming treatments using CoolSculpting machine.

The consumer watchdog on Saturday also directed VLCC to mention, “The CoolSculpting procedure is used for treatment of the focal fat deposits and not weight loss” — in both advertisements and consent forms, in a easily readable manner.