Flipkart eyes 25% share in overall TV market

India’s largest ecommerce platform Flipkart is looking at increasing its market share in the overall sale of television sets to 25% during the Big Billion Day (BBD) sale, which will commence on October 10.

Currently, Flipkart holds 17-18% in the TV category (both online and offline channels put together), while its share in online format alone is 80%, a top company official said.

“Only one third of Indian households have LED TVs and this would generate replacement demand and increased adoption of 4K/Smart TVs. Also, there will be replacement cathode ray tube (CRT) TVs from Tier-2 and Tier-3 cities also,” Sandeep Karwa, Head of Large Appliances, Flipkart told DH.

He said Flipkart is also aiming at a sales revenue of Rs 5,000 crore from sale of TVs this year.

Flipkart is aiming to cash in on the growing consumer demand for big screen and smart TVs, and the ecommerce major has entered into exclusive partnerships with five brands, including TCL-owned IFFalcon.

Flipkart is offering special discounts through brands like Blaupunkt, Vu, Xiaomi, Samsung, iFFalcon and Thomson. “TCL Corporation has tied up with Flipkart to offer iFFalcon brand that offers smart TVs in 32 to 75 inches. Besides full HD resolution, the brand is also introducing the latest Android 8.0 Oreo and AI assistance,” he said.

The company is also betting big on its internal brand MarQ in television and will launch around five products.

TCL & IFFALCON brands India Country Head Mike Chen said the company is launching the 75 inches TV which would be providing an immersive sound experience with Harman Kardon speakers and expects 5x times jump during the festive sales.