<p>"...as a significant first step towards the company's transformation into a major global brand, we would be unveiling our new brand name and identity in London, United Kingdom, on August 9, 2011," the company said.<br /><br />Earlier in March this year, the company had hired global brand and innovation specialist Wolff Olins to create its new brand identity. A part of the Omnicom group, Wolff Olins was mandated to work on the new brand identity in its totality, including the brand architecture, name, logo and positioning.<br /><br />Later on, in May the two-wheeler major roped in Law & Kenneth (L&K) as a creative partner to launch and establish the new brand for the company. The independent brand communications firm was mandated to devise the new brand positioning of the company.<br /><br />Hero Honda said it will also unfold a slew of strategic initiatives "which will allow us to further consolidate our leadership in India and also enter emerging markets globally."<br /><br />The company had embarked on the journey to acquire a new brand name after the two joint venture partners of Hero Honda Motors Ltd (HHML) –- Hero Group of India and Honda Motor Co of Japan -- decided to part ways in December last year.<br />The Munjals-promoted Hero Group had agreed to buy out Honda's 26 per cent stake in HHML for Rs 3,841.83 crore.<br /><br />As per an agreement signed between the two erstwhile partners, Hero can use the Honda brand till 2014, but it is understood that the Indian group wants to acquire a new identity of its own at the earliest in order to maintain its leadership position.<br />Hero Group and Honda had signed a new licensing agreement in March, under which the Indian firm will pay its Japanese counterpart 45 billion yen (about Rs 2,450 crore) till 2014.</p>
<p>"...as a significant first step towards the company's transformation into a major global brand, we would be unveiling our new brand name and identity in London, United Kingdom, on August 9, 2011," the company said.<br /><br />Earlier in March this year, the company had hired global brand and innovation specialist Wolff Olins to create its new brand identity. A part of the Omnicom group, Wolff Olins was mandated to work on the new brand identity in its totality, including the brand architecture, name, logo and positioning.<br /><br />Later on, in May the two-wheeler major roped in Law & Kenneth (L&K) as a creative partner to launch and establish the new brand for the company. The independent brand communications firm was mandated to devise the new brand positioning of the company.<br /><br />Hero Honda said it will also unfold a slew of strategic initiatives "which will allow us to further consolidate our leadership in India and also enter emerging markets globally."<br /><br />The company had embarked on the journey to acquire a new brand name after the two joint venture partners of Hero Honda Motors Ltd (HHML) –- Hero Group of India and Honda Motor Co of Japan -- decided to part ways in December last year.<br />The Munjals-promoted Hero Group had agreed to buy out Honda's 26 per cent stake in HHML for Rs 3,841.83 crore.<br /><br />As per an agreement signed between the two erstwhile partners, Hero can use the Honda brand till 2014, but it is understood that the Indian group wants to acquire a new identity of its own at the earliest in order to maintain its leadership position.<br />Hero Group and Honda had signed a new licensing agreement in March, under which the Indian firm will pay its Japanese counterpart 45 billion yen (about Rs 2,450 crore) till 2014.</p>