Kalyan Jewellers’ new collection Tejasvi will be highlighted in a new advertising campaign featuring the new brand ambassador, Sonam Kapoor. The Tejasvi collection is inspired by jewellery from Rajasthan, and will be made available for customers on the occasion of Akshaya Tritiya.
Apart from this, over 5,000 designs from different states selected from Kalyan’s Mudhra, Anokhi, Apoorva, and Antara collections will be available for customers to ring in the auspicious occasion, a release said.
The Apoorva collection comprises of chokers and necklaces, a quintessential adornment for the bride-to-be, besides celebrating traditional occasions and festivities, the release added.
Published 05 May 2016, 17:26 IST