<p>McDonald's is weighing the sale of part of digital start-up Dynamic Yield, which it bought two years ago in a bid to boost drive-through and in-restaurant kiosk orders, according to the <em>Wall Street Journal</em>.</p>.<p>McDonald's had originally looked to the artificial intelligence business to provide personalized digital promotions to consumers, which would vary depending on time of day, weather, and wait times.</p>.<p>Dynamic Yield's founder and CEO Liad Agmon told the Journal on Friday that a partial sale of the company had "been discussed from the outset, and now feels like the right time to explore that possibility."</p>.<p>The 2019 purchase of Dynamic Yield by McDonald's for more than $300 million represented the US-based group's largest purchase in years.</p>.<p>Company executives portrayed it as a key element of the McDonald's digital strategy.</p>.<p>McDonald's and Dynamic Yield were not immediately available to confirm the report.</p>
<p>McDonald's is weighing the sale of part of digital start-up Dynamic Yield, which it bought two years ago in a bid to boost drive-through and in-restaurant kiosk orders, according to the <em>Wall Street Journal</em>.</p>.<p>McDonald's had originally looked to the artificial intelligence business to provide personalized digital promotions to consumers, which would vary depending on time of day, weather, and wait times.</p>.<p>Dynamic Yield's founder and CEO Liad Agmon told the Journal on Friday that a partial sale of the company had "been discussed from the outset, and now feels like the right time to explore that possibility."</p>.<p>The 2019 purchase of Dynamic Yield by McDonald's for more than $300 million represented the US-based group's largest purchase in years.</p>.<p>Company executives portrayed it as a key element of the McDonald's digital strategy.</p>.<p>McDonald's and Dynamic Yield were not immediately available to confirm the report.</p>