Reliance Retail to run 7-Eleven convenience stores in India

Reliance Retail Ventures Limited (RRVL), through its wholly-owned subsidiary, 7-India Convenience Retail Limited, has entered into a master franchise agreement with 7-Eleven, Inc. (SEI) for the launch of 7-Eleven convenience stores in India.

The first 7-Eleven store is all set to open on Saturday in Andheri East, Mumbai.

This will be followed by a rapid rollout in the key neighbourhoods and commercial areas across the Greater Mumbai cluster to start with.

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The 7-Eleven stores aim to provide shoppers with a unique style of convenience, offering a range of beverages, snacks and delicacies specifically curated to appeal to local tastes, along with a refill of daily essentials, having affordability and hygiene at its very core.

With a rapid expansion plan on the anvil, it is expected to be a significant contributor to local employment and building the eco-system for convenient foods. SEI will also support RRVL in implementing and localising the unique 7-Eleven convenience retail business model for India, including bringing best-in-class processes and practices.

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Isha Ambani, Director, Reliance Retail Ventures Limited, said, “At Reliance, we pride ourselves in offering the best to our customers and we are proud to bring 7-Eleven, the globally trusted convenience store, to India. 7-Eleven is among the most iconic global brands in the convenience retail landscape. The new pathways we build together with SEI will offer Indian customers greater convenience and choices within their own neighborhoods.”

SEI President and Chief Executive Officer Joe DePinto said: "Our strategic relationship with Reliance Retail Ventures will bring 7-Eleven's brand of convenient products and services to millions of Indian consumers starting in the city of Mumbai."

RRVL is a subsidiary of Reliance Industries Limited and the holding company of all the retail companies under the RIL Group.

It had reported a consolidated turnover of Rs 1,57,629 crore for the year ended March 31, 2021.

SEI, which is based in Irving, Texas, operates, franchises, and/or licenses more than 77,000 stores in 18 countries and regions, including 16,000 in North America.

In addition to 7-Eleven stores, SEI operates and franchises Speedway, Stripes, Laredo Taco Company, and Raise the Roost.

With PTI inputs

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