Experience new entertainment at Samsung Opera House

Consumer electronics giant Samsung on Tuesday opened a mobile experience centre which it claims is the largest in the world, at the iconic Opera House in Bengaluru.

It took two years for Samsung to renovate and restore the 33,000 sq feet heritage building on Brigade Road, which will showcase its full line-up of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as the QLED TV, Smart TVs, The Frame, and Family Hub Refrigerators.

H C Hong, president and CEO, Samsung SouthWest Asia, said, “Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand, touch, feel and create. This is what Samsung Opera House is about. We have curated ‘never seen before’ experiences that will excite people of all age groups alike.”

Opera House will also organise workshops, activities, events and involve startups that can share their growth journey, experiences and so on.

“We recently conducted a survey in Bengaluru, and it showed that 81% of those surveyed have had at least one ‘game changer’ idea, which could transform India’s work or leisure life, but one out of three does not know of a place in the city where they can network with like-minded people and mentors, and nurture their ideas,” Mohandeep Singh, senior vice president, Mobile Business, Samsung India said.

He added that Samsung will bring technology relevant to consumers. Samsung Opera House has 10 different experience zones and has a fully-functional customer service centre. It is also equipped with high-speed public Wi-Fi.

Singh added that they are also looking to come up with such experience centres in other cities as well.

In India, Samsung has two manufacturing facilities, five R&D centres and one design centre. Samsung’s first R&D centre was set up in 1996 in Bengaluru. Today Samsung R&D Institute, Bengaluru (SRI-B) is the company’s biggest R&D centre in the world, outside Korea. It has the largest retail and distribution network in the country with over 1,80,000 retail partners and 2,100 Samsung
brand stores spread across the country.

In July this year, Samsung opened the largest phone factory in Noida. It had said that it would spend Rs 4,920 crore over three years to expand capacity at its Noida plant.