MTV VJs Bani and Rhea flew down to Bangalore on a two-day visit to unveil these new products and they spearheaded an array of promotional events across the malls in the City.
They launched the bags and outdoor range at the brand’s store in Koramangala.
“What we have unveiled today are cool smart bags which are trendy and youthful. The price is within the reach of everybody and these are the coolest stuff one can carry around, whether for college or for an adventure trip”, said Rhea after launching the products.
And Bani added, “I personally like the gear a lot. These bags are extremely trendy, sturdy and versatile. It goes with just about everything and suits all personalities. It’s perfect for my gym.”
The newly launched products included travel and adventure gear like backpacks, slings, messengers and duffel bags.
The range also comprised a special ‘Roadies’ line including sleeping bags and tents. After the launch, Bani and Rhea did some exciting activities to attract the crowd.
The duo visited many shopping malls in the City where they conducted a styling competition for shoppers which included ramp walks, quiz and games. The winners adjudged by these ladies won exclusive gears.
“The new range is available in all our outlets in the City. With this, we have introduced truly international designing style and I hope the youngsters from the City would like it fully,” says Gourav Dublish from Wildcraft.
“I am a travelling buff and was looking for a sleeping bag and camping equipment. And finally my search ended with buying these adventure gears. Some of their products are really good but I feel some are costly. I am yet to go through the latest products, I hope they are affordable,” says Sumanth Raj, a student.