Esprit India eyes 30 pc revenue growth, to enter 10 new cities

"We will focus on geographical expansion, both in big and new cities. We are expecting a 30 per cent growth in revenue over last year," Esprit India COO, Manjula Tiwari, told PTI here. Esprit India's revenue for 2009-10 stood at Rs 80 crore.

"The Esprit brand has a lot of opportunities in the country and we will continue to grow positively," she said. The high-street brand, which targets the middle-to-upper-middle clientele, entered India in a tie-up with Madura Garments, a wholly-owned subsidiary of Aditya Birla Nuvo, in 2005.

The brand offers 12 product lines encompassing women's wear, men's wear, kid's wear and accessories. Currently, present in 12 cities, Esprit, will be expanded to 10 more cities -- both tier I and II -- by this fiscal, she said.

The expansion will include a mix of exclusive showrooms as well as shop-in-shops, she said. "We will add 10-15 stand-alone stores and 20-25 shop-in-shops this fiscal," she said.

Presently, there are 20 Esprit stand-alone and 25 shop-in-shops housed in high quality retail chains. Esprit is present in 45 countries and is the seventh largest apparel brand in the world with a global turnover of USD five billion.