The product has been launched in six flavours namely Mango, Pineapple, Mix Berry, Litchi, Banana and Strawberry and is likely to be launched in Mangalore and Mysore in the coming months.
VP-Marketing, Rahul Akkara said Gowardhan would try to penetrate southern urban markets for its processed milk by December. “We are looking at Chennai, Hyderabad and Bangalore with a minimum of two lakh litres of cow milk sales.”
Parag Milk Foods (P) Ltd is largely known for its milk products like processed cheese, butter, dahi, all manufactured by cow’s milk.
Published 10 November 2010, 15:26 IST