PepsiCo adapts Indian innovations to other global markets

Snacks like Kurkure and Aliva, and lemon-flavoured drink Nimbooz are some of the successful innovations in India that have attracted attention from outside.

"Other geographies have shown interest in some of the innovations done in India and have taken the learnings from Indian experiences," a Pepsico India spokesperson told PTI.

While Pepsico India said these "products are not being exported to other countries", company insiders said 'Nimbooz' and 'Aliva' are finding their way to Middle-Eastern and Western markets.

However, these products are not launched in the same brand abroad till date considering the use of specific Indian words as the locals there might not be able to relate with it.
The company said there have been queries from other parts of the world both in terms of products and processing it and some of them are currently being adapted to suit the local taste in the overseas markets.

During her recent Indian trip, PepsiCo chief Indra Nooyi had said products like 'Kurkure' are now getting adapted in the West but with a different flavour.

At present, PepsiCo sells beverage brands like Pepsi, Mirinda, Slice and snacks brands like Uncle Chips, Lays and Cheetos in India.