If you're rich and want to show it, raise your hand

201-carat Chopard: $25 million

The real watch is buried somewhere there in the middle. To get there you have to wade through 201 carats – 691 diamonds of which 600 are yellow and the rest colourless.

Finally, a trio of heart-shaped diamonds: a 15-carat pink diamond, a 12-carat blue diamond and an 11-carat white diamond, open with a spring-loaded mechanism. If you’re not dazzled by all this, you can even use it to tell the time.

Goldstriker iPhone 3GS Supreme $3.5 million

Like flashy things? The Goldstriker iPhone is what might make your eyes sparkle in that case. Stuart Hughes of Goldstriker International is famous for giving expensive devices such as mobile phones and video game console a luxurious touch by covering them with gold and diamonds, and this iPhone is no exception. It has a 3GS casing made of 271 grams of solid 22k gold and decorated with 53 one- carat diamonds. The navigation button is a rare 7.1 carat diamond. It took 10 months to make this mobile phone, which was packaged in a 7-kg granite box lined in nubuck leather.
 
Aurumania’s Gold Bike Crystal edition

Environment friendly? Wouldn’t be caught dead polluting the environment like your other richie rich pals? Here’s the perfect set of wheels for you – Aurumania’s Gold Bike Crystal edition, which is the most expensive bike in the world. With almost all parts (including the spokes) coated with 24-carat gold and a saddle and handlebar grip made of high-quality leather and decorated with 600 Swarovski crystals, this bike sold at an official price of $144,464.