Dell enters printer segment in India

With the launch of these printers in India, we have added one more dimension to our portfolio and now offer more comprehensive solutions to our customers," Dell India Director Marketing, Consumer, Small and Medium Business (CSMB), P Krishnakumar told reporters here.

The range, which constitutes seven printers, will be available across the country by the month-end, he said, adding initially there will be service centres in 16 cities.

These printers will cater mainly to small and medium businesses as they will reduce the cost of print by providing increased reliability with comprehensive warranty and maintenance coverage, he said.

The printers, priced between Rs 6,500 and Rs 30,000, will be wholly imported and available through channel partners, Krishnakumar said.

Looking forward, he said, apart from the personal computer segment, in which Dell holds the number one position, the company will focus on expanding its range of smart phones and tablets that fetches it incremental revenues.

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