AMD launches new Fusion chip

Over 11 AMD Fusion-based systems will be launched in India in the first half of 2011 by leading manufacturers, including Sony, HP, Dell, Lenovo, ASUS, MSI and Toshiba, who will deliver AMD Fusion-based systems at compelling price points. The new ‘Fusion’ processors incorporate graphics card (GPU) and microprocessor (CPU) on a single chip, allowing computer-makers to develop new form factors for devices.

Briefing reporters, AMD India Managing Director & Regional Vice President (Sales & Marketing) Ravi Swaminathan said AMD Fusion will eliminate the need for consumers to choose between power and performance. “AMD Fusion marks monumental shift in computing performance, experience and possibilities because of powerful combination of CPUs and discrete-level GPUs,” he added. “With APU technology in our stable, we will define the industry standard in personal computing,” he said.

AMD Corporate Vice President (Fusion Experience Programme) Manju Hegde said through Fusion, AMD was targeting accelerated high-definition experiences across notebooks, desktops and HD netbooks. A 90-member team from AMD R&D division in Hyderabad played significant role in the design and development of these microprocessors.

The E-series, an 18 watt TDP APU codenamed Zacate is for ultrathin, mainstream and value notebooks as well as desktops. The C series is a nine-watt APU formerly codenamed Ontanrio for netbooks and small form factor desktops and devices.