<p>Experian Marketing Services, a digital marketing firm, said that travel decisions are influenced by word of mouth and references rather than just advertisements.<br /><br />"... the current traveller is more than ever reading and sharing travel-related content online, which has been created and posted by peers rather than by travel service providers," the report said.<br /><br />The findings are based on Experian Hitwise -- an online competitive intelligence service -- that reports on over 200,000 sites and over six million search terms.<br /><br />"... increasing number of travellers use the Internet for travel planning. Indeed, searching for travel-related information is one of the most popular online activities," it noted.<br /><br />As per the report, a typical Indian traveller does not like to make spontaneous decisions and plans trip in advance.<br /><br />"An evolved traveller starts planning the trip three months in advance by visiting travel related blogs, forums, travel related video's/photographs, travel review sites," it added.</p>
<p>Experian Marketing Services, a digital marketing firm, said that travel decisions are influenced by word of mouth and references rather than just advertisements.<br /><br />"... the current traveller is more than ever reading and sharing travel-related content online, which has been created and posted by peers rather than by travel service providers," the report said.<br /><br />The findings are based on Experian Hitwise -- an online competitive intelligence service -- that reports on over 200,000 sites and over six million search terms.<br /><br />"... increasing number of travellers use the Internet for travel planning. Indeed, searching for travel-related information is one of the most popular online activities," it noted.<br /><br />As per the report, a typical Indian traveller does not like to make spontaneous decisions and plans trip in advance.<br /><br />"An evolved traveller starts planning the trip three months in advance by visiting travel related blogs, forums, travel related video's/photographs, travel review sites," it added.</p>