Catering to the youth

Catering to the youth

Ashish Patil (formerly the head of youth music channel, MTV India) who heads Y-Films says, “Given the fact that over 70 per cent of India is below the age of 35 — it’s too big an audience to ignore. Y-Films promises to deliver great films of the youth, by the youth, for the youth.”

The three films to come out of Y-Films are Bumpy’s Luv Ka The End, an ‘anti-rom-com’ starring Shraddha Kapoor and Taaha Shah, Nupur Asthana’s Mujhse Fraaandship Karoge, a rom-com against the backdrop of social networking and a cheesy take off on one of YRF’s own earlier releases, which introduces four new faces, Saqib Saleem, Saba Azad, Nishant Dahiya and Tara D’Souza and marks the Bollywood debut of desi folk-rocker Raghu Dixit as composer, and Virus Diwan, a tech-based caper, about India’s youngest and most twisted hacker starring debutant Arjun Kapoor.

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