Rahul has a key role in the film and he is very upset with Shefaali hogging the entire limelight, and Shah, the movie's producer, over its promotions, sources close to the actor said.

The actor plays the character of a criminal on the go that Shefaali misreads as a detective and spends an entire day with him.

Shefaali plays a rebellious housewife and has lost oodles of weight for her character. Sources said that Rahul feels very little attention has been paid to him as far as promotions are concerned. The promos give a feel of Kucch Luv Jaisaa being an out-and-out ‘Shefaali Shah’ film, they said.

Shah, however, is surprised at such suggestions. “I am surprised. Yes, we have started our promotions with Shefaali but that's because it is a story of Shefaali's character. The idea was not to alienate anyone. Rahul has started his promotions from this week. Shefaali and Rahul have performed extremely well in the film,” he maintained.