Media seen to grow by 10.5 % over 2009-13


According to a study by research firm PricewaterhouseCoopers, the growth of the Indian E&M industry is expected to decelerate to about eight per cent in 2009 from a CAGR of 16.6 per cent (over 2004-08), largely influenced by a marked slowdown in advertising spending.
However, with the economic conditions improving, the growth is expected to increase to 10.4 per cent in 2010.

PricewaterhouseCoopers has predicted the industry to grow at a CAGR of 10.5 per cent over the period of 2009-13 as against a CAGR of about 16.6 per cent over the period 2004-08.

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