<p>In this role, Balaji will help in establishing Sony Ericsson's leadership position in the Android market and work closely with operators and distributors in India, the company said in a statement.<br /><br />"Balaji has an excellent experience and understanding of the India telecommunications market. He will play a key role in Sony Ericsson's long term growth ambitions in the region, by bringing our Android-based Xperia smartphones to the Indian market and further strengthening relationships with local operators, retailers and consumers," Sony Ericsson Head of Region Asia Pacific Matthew Lang said.<br /><br />Balaji joins Sony Ericsson from Ericsson India, having last held the role of Vice President - Business Development, Corporate Affairs and Communications. Previously, Balaji oversaw Marketing, Strategy and Technical Solutions for Ericsson India.<br /><br />Prior to Ericsson, Balaji has worked with AT&T, Lucent India and Tata group at various senior management positions.<br /><br />"With Sony Ericsson's strong brand, its Android-based Xperia smartphones, the company is poised to bring superior communication and entertainment experiences with the latest technology to the dynamic and passionate consumers of India. I am delighted to take this role at such an exciting phase of Sony Ericsson’s development," Balaji said.</p>
<p>In this role, Balaji will help in establishing Sony Ericsson's leadership position in the Android market and work closely with operators and distributors in India, the company said in a statement.<br /><br />"Balaji has an excellent experience and understanding of the India telecommunications market. He will play a key role in Sony Ericsson's long term growth ambitions in the region, by bringing our Android-based Xperia smartphones to the Indian market and further strengthening relationships with local operators, retailers and consumers," Sony Ericsson Head of Region Asia Pacific Matthew Lang said.<br /><br />Balaji joins Sony Ericsson from Ericsson India, having last held the role of Vice President - Business Development, Corporate Affairs and Communications. Previously, Balaji oversaw Marketing, Strategy and Technical Solutions for Ericsson India.<br /><br />Prior to Ericsson, Balaji has worked with AT&T, Lucent India and Tata group at various senior management positions.<br /><br />"With Sony Ericsson's strong brand, its Android-based Xperia smartphones, the company is poised to bring superior communication and entertainment experiences with the latest technology to the dynamic and passionate consumers of India. I am delighted to take this role at such an exciting phase of Sony Ericsson’s development," Balaji said.</p>