Philips to launch India specific products

Philips to launch India specific products

Gottfried Dutine (L), Ex V-P and Member of the Board of Mangement of Philips, and Murli Sivarman, CEO Philips India, launch Modular Switches, in New Delhi on Monday. PTI

"We have been working on developing products keeping in mind needs of the Indian consumer and in the next 6 to 12 months, Philips will introduce more products in India, particularly in kitchen appliances segment," Philips Electronic India CEO Murali Sivaraman told reporters.

The company said it is working on introducing products in a competitive price range across all its existing categories, which includes health care, lifestyle and lighting in the developing countries like India.

"Around 29 per cent of the company's sales in the first half of 2009 came from emerging markets. We will continue to focus on bringing innovative products," Philips Executive Vice President and Member of Board of Management Gottfried Dutine said.
He said the company spends around 8 percent of its turnover on Research and Development (R&D) on developing new products every year. Last year, Philips spent 1.6 billion euro on R&D globally.

Philips, which today launched modular switches for the first time in India, said it has made two strategic acquisitions to strengthen local market leader positions.

"India's modular switch market is expected to grow by 20 per cent over the next year...The introduction of Philips modular switches complete our broad range of consumer lighting solutions," Sivaraman said.
The company said the modular switches are priced between Rs 90 and Rs 150 each, and have added features like USB charger, FM radio and sockets.
"The product range was developed in India for local market needs and to further expand the company's broad range of consumer solutions," Sivaraman added.
Philips India is a wholly-owned subsidiary of the Dutch player Royal Philips Electronics.

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