<p>Briefing reporters IDSA Secretary General Chavi Hemanth said “there are broadly four areas that needs government intervention like provision of a clear definition of direct selling, streamlining of foreign direct investment (FDI) policy, enactment of a governing legislation for the sector and establishment of a nodal ministry or single point contact.”<br /><br />Direct selling offers self-employment opportunities to large number of people, especially women. Direct sellers in India ranked 11th among top direct selling countries in 2009-10. <br /><br />The sector is expected to offer employment opportunities not only in urban areas but also rural areas.<br /><br />Chavi emphasised the need to address fly-by-night and ponzi scheme operators in direct selling sector damaging the industry image.<br /><br />IDSA Chairman Yoginder Singh said “the turnover of Indian Direct Selling Industry is expected to be Rs 7,100 crore by 2012-13 and growth would be manifold once we have a regulatory framework governing the direct selling industry in India.”</p>
<p>Briefing reporters IDSA Secretary General Chavi Hemanth said “there are broadly four areas that needs government intervention like provision of a clear definition of direct selling, streamlining of foreign direct investment (FDI) policy, enactment of a governing legislation for the sector and establishment of a nodal ministry or single point contact.”<br /><br />Direct selling offers self-employment opportunities to large number of people, especially women. Direct sellers in India ranked 11th among top direct selling countries in 2009-10. <br /><br />The sector is expected to offer employment opportunities not only in urban areas but also rural areas.<br /><br />Chavi emphasised the need to address fly-by-night and ponzi scheme operators in direct selling sector damaging the industry image.<br /><br />IDSA Chairman Yoginder Singh said “the turnover of Indian Direct Selling Industry is expected to be Rs 7,100 crore by 2012-13 and growth would be manifold once we have a regulatory framework governing the direct selling industry in India.”</p>
