JOIN US“This is with reference to certain incorrect reports on the internet about L’Oréal Paris lightening Freida Pinto's skin-tone in the campaign 'Colors Take Flight Project Runway'.
L’Oréal Paris strongly reiterates that Freida Pinto's skin-tone in the campaign has not been altered in any way,” said a statement from the company Thursday.
“This campaign was meant to highlight Freida Pinto’s make-up colors applied on her eyes and lips. Thus, some powerful studio lights with ring-flash have been used for this purpose to create a runway effect on the picture. There has been no whitening retouching process whatsoever on her face,” it added.
The “Slumdog Millionaire" actress has been L’Oréal Paris spokesperson since 2009.
This is not the first time the cosmetics brand has been accused of lightening the skin tones of its models. Recently, the brand was accused for using airbrushed pictures of Aishwarya Rai for one of their campaigns.