It’s the cut, design and the price of Avirate and its ability to cater to the changing fashion tastes of the young that’s made the brand popular across the world. And now, after a survey and study of the fashion taste of Bangaloreans, Avirate has launched its latest line here.
The evening was anchored by RJ Rohit Barker, who kept the crowd on their feet in a lively manner. A few of the City’s best known models showcased Avirate’s latest ‘Fall-Holiday Collection’, which comprised a range of day and evening wear, lingerie, shoes and accessories in diverse patterns and designs.
The ‘Daywear’ theme was inspired by Paris and incorporates a modern take on 1920s’ styling. Shapes include Bohemian kaftans, basic shifts, wrap dresses and playful jumpsuits and rompers. It has everything that one needs from dawn to dusk.
‘Myriad Prints’ include animal prints, ethnics graphics and florals motifs while ‘Colours’ include shades of blue, white and raspberry underpinned with lowlights of black as well as saffron, cinnamon and tobacco with a highlight of teal.
The ‘Evening Wear’ collection is chic, inspired by glamour in a vibrant array of colours. Prints, pleats, origami and embellishments add the extra bling. It is said that Avirate is meant for women of all shapes and sizes. “We cater to women from 18 to 45 years. The fabric is light and easy to carry off. The price too is made affordable to college-goers and working professionals,” said the spokesperson of Avirate.
The evening saw the Page 3 regulars attending the event in large numbers. The show that was choreographed by Sheetal Sharma was in tune with the funky collection. More than the launch, it was an occasion for families and friends to get together. Although the evening began a good hour-and-a-half late, people didn’t seem to mind the delay and hung around chatting and socialising.
Avirate boasts of a talented team of designers who keep pace with the changing fashion tastes across the world. The brand introduces new styles each week. Those who came for the show said what struck them most was the impressive range of wearable clothes.
Dayana Erappa, a model, said that she really loved what she wore. “The store looks posh and stylish from the outside but I must say the collection is wearable and price is most affordable. I didn’t think twice before picking a top I really liked,” she said. Seema, another guest at the event said, “The clothes are colourful and I also found something that I have been looking for.”
