A different cut to denim

Levi’s always strives to keep pace with the fast-changing tastes of the youth. It is the brand’s attention to detail and innovation in fits, finishes and fabrics that makes it a class apart.

Youthful and energetic

There is a youthful energy about Levi’s latest ‘Winter Collection’. The rugged, the refined and the rebellious are all in the wardrobe. But no two jackets look alike thanks to their exceptional craftsmanship and unusual cuts that instantly grab your attention. Metrolife interacted with Rebecca Van Dyck, global CMO for the Levi’s brand, and the design team to get an insight into the latest collection.

The ‘Winter Collection’ has something for both men and women. The key fits for men include a range of jeans from slim and skinny to straight and boot jeans. Adding a twist to the collection is the generous usage of additional production techniques to create a refined look. This includes dry stonewashing, hand sanding and combining resins and waxes.

“New production techniques, combined with some new fabrics, have produced a line which carries a balance of clean and authentic high-impact finishes,” explains the design team. The range to look out for is the one consisting of pants and cargos, low-rise, straight fit and the cords in skinny fit.

The collection for women expands on the revolutionary Levi’s curve ID fit system which was introduced in 2010. The design philosophy, reasons the design team, is based on a woman’s shape, not size and is offered in slight, demi and curve fits.

“The collection features a variety of innovative finishes ranging from rich dark shades of indigo and black to authentically crafted and worn looks. The line also offers new jackets in classic styles such as the shrunken blazer, biker and trucker in a range of unexpected fabrics,” the team observes.

Pitching in with her thoughts about the collection, Rebecca says, “No matter which part of the world you are in, youthful spirit and pioneering energy are the themes that resonate. Our brand has always been a catalyst for change. We want customers to leave our stores not just wearing Levi’s jeans but feeling inspired and empowered.” 

Levi’s winter collection calls for very subtle accessories, nothing too loud or showy. One can really play around with the footwear, caps and bags.

“The collection can be combined with a variety of footwear like desert boots, classic sneakers, chukka boots, sneakers and a few other accessories such as leather belts and military-inspired hats to complete the look,” says the design team. The team also points out that women could go with a wide range of footwear from knee-high boots to ballerina flats.