JOIN USIn a major relief to corporate and business houses sending machine-generated bulk SMS messages, Telecom Regulatory Authority of India (Trai) has removed the 200-messages per day cap on such messages.
However, the relaxation will not apply to messages sent between SIM cards (person-to-person), which would continue to remain 200-messages per day.
“Trai has received representations from the stakeholders that in view of the limit of 200 SMSes per day per SIM, they are not able to send machine-to-machine and person-to-machine SMSes, which are sent by them to initiate processes or applications for their operational requirements,” Trai said in a statement.
“Trai has duly considered such representations and has excluded all machine-to-machine and person-to-machine messages from the limit of 200 SMSes per day per SIM,” it further added.
This would bolster services like providing driver or taxi details to customers booking radio taxis, tentative delivery of goods, date of attending complaints, contact details of persons attending complaints, and many more, the statement said.
Accordingly, Trai issued directions to all telecom service providers to “exclude from the limit of 200 SMSes per day per SIM all machine-to-machine and person-to-machine messages, where machine is not a mobile handset and no manual intervention is required at the receiving end”.