Time to go digital

“Spaces reflect lifestyle and walls play a vital role in accentuating the appeal of a space; residential or,” says Sanjeev Ranjan, Dy G M - Marketing, Somany Ceramics Limited.

He adds that wall decor can have a great impact on home interiors. Tiles are now playing an increasingly important role in defining the look of homes; not just on bathroom floors, but even on walls in the living area, facade, etc. The usage of tiles today is not only restricted to the kitchen and the bathroom, but it is now used in non-conventional places like living rooms, bedrooms, restaurants, pubs, malls, offices, etc. Ranjan explains that trends in designing home interiors have been constantly evolving and people are ready to reinvent as well.

What digital tiles do...

Ranjan has the following tips:

Digital tiles transform a dull painted wall into a stunning work of art. With unlimited design possibilities, sharper finishes and high-resolution printing, digital tiles are now becoming ceramic art for the walls. Created based on principles and procedures similar to those used in graphic art work, digitally printed tiles offer photo-like high resolution impressions on ceramic tiles.

Digital tiles are now seen to come with greater definition, richer colours and inimitable designs. Today’s customer is more willing to experiment and industry players are taking a lot more risk. Bright, vibrant and cheerful designs on digitally printed tiles are now being used in living rooms, bedrooms and conference spaces as wall focal pieces, moving away from being used in the regular kitchen and bathroom area. 

The use of high-definition printing on curves and edges capturing detailing on every molecule of the tile surface creates a virtually seamless digital canvas in almost any size or shape. The digital concept is an innovative digital printing technology for ceramic surfaces, based on principles and procedures similar to those used in graphic work. With a photo-like finish, digital tiles create an astounding effect on walls, and are appropriate for use in any and all spaces for a spectacular visual. The tiles can also be customised according to individual preferences. Few people want their faces on tiles or the impressions of their hand or feet on the tiles. It can be done through transfer printing technology.

With consumer priorities changing, tile finishes and aesthetics are on top of the list of criteria for choosing a specific product. For instance, the technology of capturing the visual essence of natural aesthetics such as wood or stone and duplicating their effects is the hottest trend.

Tiles with the natural finish of marble and wood are most sought-after.

Tiles with metallic textures and patterns embossed in gold, silver, bronze, copper or steel are the most sought-after in high-end luxury homes where an opulent look needs to be achieved.

Depending on what the customer is looking for, tiles are the best way wall and floor solutions.

They enhance more than spaces, they accentuate lifestyle.