Gowariker takes to Facebook to promote 'What's Your Rashee?'

Priyanka Chopra and Hurman Baweja in 'What's Your Rashee?'

In a first of its kind association, a specialised application has been developed for users of Facebook to check their compatibility with their partners and also make new friends based on their 'raashee' (sun sign).

"In the film, Priyanka plays 12 characters, between 18-25, which is also the average age group of Facebook users. Thereby Facebook served as an ideal platform for us to connect with the youth," film producer Sunita A Gowariker, said.

The application requires the user to answer questions about their personal preferences and then based on the common characteristics with other signs, they will be shown a list of users whom they are compatible with while offering them an opportunity to add those people on their list of friends.

"The entire idea ties in well with the theme of the film and yet is not restricted to being only about the film," added Gowariker. 'Whats Your Raashee?' is director Ashutosh Gowariker's first romantic comedy and is based on Madhu Arya's Gujarati novel 'Kimball Ravenswood'. The film is jointly produced by Ronnie Screwvala and Sunita Gowariker.

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