Going places

Fashion fix

Leading British-auction house, Sothebys, is holding their forthcoming ‘Selling Exhibition of Contemporary Design’ show in London from May 8 to 15, 2012.

For the first time, it will showcase a collection named ‘Inspired by India’ by Indian designer, Sabyasachi Mukherjee.

Janice Blackburn is a famous curator who checks out jewellery, fashion ensembles and accessories for Sotheby’s.  Her taste and marketing sense are so refined that famous auction and sales depend on her to create seasonal sensations in the British and European celebrity markets.

This year, there’s a piece of news for proud patrons of the Indian high fashion industry. Janice has included the work of the ‘grandmaster of Indian Fashion’ – Sabyasachi Mukherjee – in Sotheby’s forthcoming ‘Selling Exhibition of Contemporary Design’, an event that will attract buyers and admirers from Britain and Europe.

Janice shared her verdict on the ‘grandmaster’: “He is, to my mind, the finest and most original among the Indian dress and accessory designers. He doesn’t look to the West for his inspiration but rather is fascinated by the colourful life of India. His work is very Indian but in a way that  we understand, appreciate and value.”

This unique corroboration has given the fast-growing Indian fashion industry another marketing milestone. The collection by designer Sabyasachi Mukherjee, which will be on show at this prestigious event, will include stunning wedding saris, handbags and pouches and a range of specially-commissioned shawls and headbands.
 
On her selection of items from India, Janet says, “I visited and travelled extensively in India for many years and am particularly interested in crafts such as weaving, tie-dying, embroidery, enameling and so on. It is sad that most of the skills and craft traditions we associate and value in India are dying out and not being passed on to the next generation, who prefer to go to the cities in search of a living.

Much of the mass-produced work is poor. But there is a new generation of designers who are adapting these traditional skills and using them for their contemporary work. This is what interests me. I have met and worked with several of these designers before.  Sabyasachi clearly was someone special.”

“His workmanship is exquisite —all handmade — especially in his embroidery and beading. He has the finest aesthetics and is true to his Indian roots. I have followed his progress since he first began designing and I am now absolutely thrilled that he has agreed to exhibit in the forthcoming Sotheby show,” she added.

Meanwhile, Sabyasachi Mukherjee is thrilled with his selection, “I’m happy at being recognised, for being Indian and most important, for being myself. I have always said that the only way to become global is to have a local soul. And I am really happy that this is being validated time and again in my career.”

The designer aspires  to grow a ‘people tree’ enterprise that encompasses Indian tradition, culture and history in the future.

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