“India has developed tremendously since the early 90s. Secondly, the country has a huge potential for penetration of new media. This can be seen from the fact that, for one, it has 400 million mobile subscribers, making mobiles an increasingly important vehicle for communication.” Pointing out that the newspaper industry is here to stay and that it can be a medium in the world of media, Sorrel said “I think there still will be newspapers. But the way you define a newspaper will change.”
However, he added that this change will take longer in faster growing countries such as India where newspapers are still revered. And that eventually, two things will happen — first, people will have to charge for digital content — second, as a result of all this, there will be a lot of consolidation. WPP, a global leader in communications services has brands that include agencies like JWT, Ogilvy & Mather Worldwide, Y&R, Grey Worldwide and United Group.
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