Audi prices A4 variant at Rs 27.3 lakh upwards

Luxury car maker Audi India today launched a new version of its largest selling sedan A4 in both petrol and diesel variants at a starting price of Rs 27.33 lakh.

The German car-maker expects to realise a significant portion of its sales target of 8,000 units for the year to come from the new A4.

"Our annual volume for this year is 8,000 units. We are looking at a minimum of 2,500 A4s to be sold this year, both the old and the new versions," Audi India head Michael Perschke told reporters after the launch of the new version.

He said India is the fastest growing market worldwide for the company and the A4 model currently accounts for 43 percent of its total sales.

In the January-April 2012 period, Audi sold 2,831 units against 1,986 in the corresponding period last year.

Audi's models here include A4, A6, A7 Sportback, A8L, Q5, Q7, RS5 Coupe, A-TT, the super sports car R8 and the R8 Spyder.

Besides, the company plans to launch at least five-six new models including the S6 model, Perschke said.

"We plan to roll out five to six models, including the S6, which is expected to hit the market around the festive season," he said.

To achieve the target volumes, the company has also plans to expand the dealership network to 25 this year from 18 now, he said.

About growth for the luxury car market, Perschke said it is likely to be a bit choppy adding at best the segment is expected to clock 20 percent growth with Audi accounting for significant part of this growth.