Lamborghini to market lifestyle accessories in India

Lamborghini lighters

With an explosion in the sale of computers, laptops, i-phones, BlackBerry and satellite phones, and i-pods in India, the company will sell its signature "computer backpacks, i-phone, BlackBerry, notebook and camera cases at the mega lifestyle retail stores in the country," a senior company official, in charge of marketing and the distribution, said.
The accessories are mostly made of nylon and leather. 

"We are targeting college students and young executives, who travel to short haul destinations with their laptops. The young corporate executives, who have more money to spend, are trendy and look for the latest multi-media accessory brands that are acknowledged globally," said Ajay Mehta, managing director of the MCC Group, the firm distributing Lamborghini accessories in the country.

"The sale of laptops and i-phones have shot through the roof and we feel this is the right time to tap the market.”

To make the products buyer friendly, the company has kept the prices competitive and affordable, Mehta said.

“The price brand is reasonable - from Rs.1,500 to Rs.7,000,” Mehta said.         
Mehta said his company has tied up with lifestyle stores like the Reliance, Shopper's Stop, eZone, Hotspot and Croma to retail its accessories.                                  
"The luxury segment in India is growing. The downturn was just a blip on the radar. Much of the market is untapped and there is room for more foreign brands,” he said.        
The Lamborghini story began in 1946.

“The company began manufacturing exclusive sports cars, tractors, solar panels, wines, golf carts and engineering equipments for home. Its masterpiece, however, was the Miura sports car of the 60s and the 70s. The founder of the company was Ferruccio Lamborghini,” Mehta said.

In 1981, Ferruccio's son, Tonino, a designer, took over the family business and carried the brand further by designing luxury watches. “Since then it has diversified into the luxury accessories segment,” Mehta added.

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