Aamir's Ghajini to be released in South Korea

Aamir's Ghajini to be released in South Korea

The film, which is one of the biggest hits in Hindi cinema’s history, will be soon released in South Korea with Anil Ambani-owned BIG Pictures having sold its theatrical, broadcasting and digital rights there.

This is the first time an Indian action film will be reaching South Korea, which has a good market for action films. The South Korean connection with Hindi cinema got a boost sometime back when Anurag Basu-directed and Mahesh Bhatt-produced Gangster was shot there.

BIG Pictures has also sold the broadcast and digital rights to 13B, Luck By Chance,” Karzzzz and Rock On! to China, which is emerging as a popular destination for Hindi films of late.  The broadcast and digital rights of these films have been sold to the China-based CC TV.

“Indian cinema is gaining ground with the entry of Ghajini into Korea and our four titles into China. China is a crucial market because of its size, and we are happy that we have found warm welcome into the largest country in the world,” said Jawahar Sharma, COO of International Film Business at BIG Pictures.

Developing markets

While Hindi cinema’s first overseas foray was in the shape of Raj Kapoor’s films in China and the erstwhile USSR in the 1950s, of late Germany, countries in eastern Europe and even some Latin American nations have shown interest in these potboilers.

These developing markets are in addition to the existing markets for Hindi cinema in the Gulf, some African nations, the United States, Canada and the UK (NRI audiences have made them crucial markets), and that for Tamil and Malayalam cinema in Malyasia, Singapore and the Gulf respectively.

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