Vodafone to revamp UK marketing strategy

The mobile-phone giant is ditching its ‘make the most of now’ tag line after four years in favour of ‘power to you’ as it prepares to launch a suite of new services to capitalise on the growing popularity of the mobile internet, The Times has reported.

The report quoted the company Chief Executive Vittorio Colao as saying, “It is not the brand talking any more and telling the customer what to do. It is the customer who will decide. I am trying to steer the whole company in this direction.”

The new tag line would begin appearing on all of its communications over the next six weeks, daily said.