Brand creation good for exports:DC

To gain a foothold in exports what every exporter needs to understand is to create a brand and produce goods with quality and sustained quality, said deputy commissioner P S Vastrad.

He was speaking after inaugurating the six-day 56th export management training programme organised jointly by Visvesvaraya Industrial Training Centre, District Industries Centre, Mysore, Mysore Industries Association and Federation of Indian Export Organisation, here on Monday and said in this era of globalisation and due to advance science and technology, the products can be sold at very competitive prices.

There was a time for instance when remote control toys, dolls and cars were all coming from America and Europe. But now America is itself looking up to our country as majority of the engineers and doctors, nurses in that country are from India, he said.

“There are many structures even in US which are more than 100 years old and just like the Lansdowne building collapse many US bridges have collapsed. If we compare to China which is not a democratic country, the kind of freedom enjoyed by the Indians is huge where a person can tear anybody to pieces. In spite of all the problems, the Delhi Metro train is an engineering marvel which was completed ahead of schedule,” said Vastrad.

Opportunities plenty

There is plenty of opportunities for export and what one needs is good training and good salesmanship skills, he said.

The response for the training was very poor initially, however, after a lot of efforts it picked up and now 36 persons from Mysore, Bangalore, Chamarajanagar, K R Nagar will be undergoing traing for six days, said DIC joint director M Shivashanker.

There are more than 70 full time export units in Mysore and nearly 45-50 granite export units in Nanjangud. Apart from these there are 400-500 deemed export units in the district, he said.

“The formalities and requirements for exports are very difficult to master and the training programme will go a long way in understanding these nuances,” he said.

MIA general secretary Suresh Kumar Jain who welcomed said that if an exporter wants to traveabroad to explore export opportunities 90 per cent of the travel cost will be borne by the Government of India.

VITC managing director K S Shivaswamy also spoke. MIA president P Viswanath and VITC deputy director N M Murulesh were also present.

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