Shell Retail restates focus on fuel economy

Shell, the world leader in fuels, announced “Shell Fuel Economy Refresh”, an important initiative to reinforce its commitment to fuel economy. As part of the campaign, Shell Retail India aims to emphasize the value of fuel economy and the long-term benefits of adopting fuel efficiency as a way of life. 

 At the heart of this campaign is the commitment of Shell Fuel Economy Formula, a breakthrough development in fuel technology that promises to help drivers go further. Shell Super, the petrol and diesel variation of the regular maingrade fuel that is available in India, ensures greater fuel efficiency through superior quality.

The cleaning system in Shell Fuel Economy is designed to prevent the build-up of deposits that can harm an engine’s performance over time. Friction and build-up of deposits on the engine are known to cause engine operation problems. Over a period of time, fuel and lubricants tend to  wear down the engine by leaving behind deposits causing poor driveability, power loss, increased exhaust emissions and thereby increasing the fuel consumption. The Fuel Economy Formula therefore helps maximise the amount of fuel energy that can be transmitted usefully to the wheels propelling the extra drive.

As part of the “Shell Fuel Economy Refresh” initiative, Shell Retail has kicked off a comprehensive awareness and consumer engagement drive across all Shell fuel stations. The company is initiating a campaign on radio and on the outdoor media to encourage vehicle owners to experience the benefits of Shell Fuel Economy across its product range.  Additionally, a comprehensive orientation exercise, targeted at Shell’s retailers, attempts to reinforce the Fuel Economy philosophy, thereby enabling them to guide customers.