<p>Taking food to festivals or on holiday even during the hottest of days will soon be easier, as a new non-electric cooler bag designed by a Finnish firm can keep food chilled for at least 4-5 days.<br /><br /></p>.<p>The innovation dubbed "super cooler bag" has been designed by the Icebridge Oy company based in Tuusula, near Helsinki, news website goodnewsfinland.com reported.<br /><br />Company CEO Jukka Hämäläinen said a "non-electric cooling system" developed by the company can be used in many different applications, such as in cooler bags.<br /><br />"In practice, the basic product is ready but the product for the consumer market is still undergoing a few adjustments. We aim to complete the development work by the end of the year," the official said.<br /><br />The most noticeable benefit of the "super cooler bag" over traditional cooler bags is its long-lasting and reliable temperature control.<br /><br />The product is designed for conditions in which electric or otherwise-powered refrigeration space is not available or is insufficient.<br /><br />"Our product is especially suited for travel, long hiking trips, staying at the summer cottage, sailing excursions and other kinds of events such as festivals," said Hämäläinen. <br /><br />He said the largest markets for the bag will be in the Middle East and in North America.<br />Icebridge's flagship product is a non-electric refrigeration system for airline catering. It is based on patented technology developed by inventor Jarmo Aurekoski.<br /><br />The system cools the serving trolley evenly and for a sustained period, meaning that food can be kept cool for up to 23 hours.<br /><br />The CEO said that 10 airlines have been using Icebridge products.<br /><br />Dutch airline KLM has been flying with Icebridge coolers for over a year. The company has calculated that the product has helped save 1.2 million euros per year, he said.</p>
<p>Taking food to festivals or on holiday even during the hottest of days will soon be easier, as a new non-electric cooler bag designed by a Finnish firm can keep food chilled for at least 4-5 days.<br /><br /></p>.<p>The innovation dubbed "super cooler bag" has been designed by the Icebridge Oy company based in Tuusula, near Helsinki, news website goodnewsfinland.com reported.<br /><br />Company CEO Jukka Hämäläinen said a "non-electric cooling system" developed by the company can be used in many different applications, such as in cooler bags.<br /><br />"In practice, the basic product is ready but the product for the consumer market is still undergoing a few adjustments. We aim to complete the development work by the end of the year," the official said.<br /><br />The most noticeable benefit of the "super cooler bag" over traditional cooler bags is its long-lasting and reliable temperature control.<br /><br />The product is designed for conditions in which electric or otherwise-powered refrigeration space is not available or is insufficient.<br /><br />"Our product is especially suited for travel, long hiking trips, staying at the summer cottage, sailing excursions and other kinds of events such as festivals," said Hämäläinen. <br /><br />He said the largest markets for the bag will be in the Middle East and in North America.<br />Icebridge's flagship product is a non-electric refrigeration system for airline catering. It is based on patented technology developed by inventor Jarmo Aurekoski.<br /><br />The system cools the serving trolley evenly and for a sustained period, meaning that food can be kept cool for up to 23 hours.<br /><br />The CEO said that 10 airlines have been using Icebridge products.<br /><br />Dutch airline KLM has been flying with Icebridge coolers for over a year. The company has calculated that the product has helped save 1.2 million euros per year, he said.</p>