<p>Mobile VAS firm OnMobile Global today said it has closed the deal to acquire US-based Livewire Mobile for USD 17.8 million, a move aimed to increase its mobile entertainment portfolio in North America.<br /><br /></p>.<p>The deal (worth about Rs 106 crore) will help OnMobile gain a stronger foothold in the North American market, which is considered a high music consuming market with high average revenue per unit (ARPU).<br /><br />Livewire Mobile's portfolio of mobile music, RBT and gaming solutions and its marquee client base including Sprint, metroPCS, US Cellular and Cricket, will combine OnMobile's American customer base including AT&T, T-Mobile and Rogers to establish a footprint at six of the top 10 mobile operators in North America, OnMobile said in a release.<br /><br />The new combined entity presents a single source solution for integrated Value Added Services (VAS) that will cater to high value subscriber segments, including youth and upwardly mobile professionals, it added.<br /><br />Last month, the Bangalore-based firm had announced that its wholly-owned subsidiary in the US, OnMobile LLC, "will pay USD 17.8 Million as the consideration for purchase of LiveWire's business assets and certain liabilities, subject to certain contingent payments".<br /><br />The deal also includes purchasing stock of Fonestarz Media Limited, UK –- the managed services arm of Livewire based in UK, it had said.<br /><br />OnMobile provides services in mobile entertainment, search and discovery and mobile cloud services.<br /><br />Boston-headquartered Livewire provides solutions on full track music, ringback tone (RBT), ringtones, infotainment services among others.</p>
<p>Mobile VAS firm OnMobile Global today said it has closed the deal to acquire US-based Livewire Mobile for USD 17.8 million, a move aimed to increase its mobile entertainment portfolio in North America.<br /><br /></p>.<p>The deal (worth about Rs 106 crore) will help OnMobile gain a stronger foothold in the North American market, which is considered a high music consuming market with high average revenue per unit (ARPU).<br /><br />Livewire Mobile's portfolio of mobile music, RBT and gaming solutions and its marquee client base including Sprint, metroPCS, US Cellular and Cricket, will combine OnMobile's American customer base including AT&T, T-Mobile and Rogers to establish a footprint at six of the top 10 mobile operators in North America, OnMobile said in a release.<br /><br />The new combined entity presents a single source solution for integrated Value Added Services (VAS) that will cater to high value subscriber segments, including youth and upwardly mobile professionals, it added.<br /><br />Last month, the Bangalore-based firm had announced that its wholly-owned subsidiary in the US, OnMobile LLC, "will pay USD 17.8 Million as the consideration for purchase of LiveWire's business assets and certain liabilities, subject to certain contingent payments".<br /><br />The deal also includes purchasing stock of Fonestarz Media Limited, UK –- the managed services arm of Livewire based in UK, it had said.<br /><br />OnMobile provides services in mobile entertainment, search and discovery and mobile cloud services.<br /><br />Boston-headquartered Livewire provides solutions on full track music, ringback tone (RBT), ringtones, infotainment services among others.</p>