Audi Sportscar Experience (ASE) 2013 to zoom into Bangalore

Audi, the German luxury car manufacturer, is going to bring its unique driving experience program, the Audi sportscar experience (ASE) 2013 to Bangalore in Karnataka. A one-of-its-kind drive event is being held in Bengaluru on 21st September 2013 and 22nd September, 2013.

Last year ASE was held on the Buddh International Circuit, Greater Noida and MMRT race track, Chennai. It is now being presented across multiple cities. The ASE gives enthusiasts an opportunity to understand, drive and experience the exceptionally engineered Audi R8, Audi TT and Audi S4. The ASE multi-city tour has recently been held in Mumbai, Goa, Pune, Bhubaneswar, Indore and Chennai apart from Delhi.

“Audi enthusiasts across the country are soon going to get a taste of thrill and exhilaration with the Audi sportscar experience. The programme focuses on superlative driving techniques and handling techniques in sportscars under tutelage. Now, for the second time, Audi is bringing such a unique format to Bangalore as part of a multi-city programme with a bigger and best fleet of Audi sportscars. This shows how important this market is, and how valued our customers and fans are to Audi. I am confident of more and more people signing up for the ASE”, said Joe King, Head, Audi India.

Speaking at the launch of ASE in Bangalore, K Subramanian, CEO, Audi Bengaluru, (Jubilant MotorWorks) said, “ASE  presents a unique platform to showcase Audi’s racing genes; and give customers  unique and memorable experiences that leads to brand strengthening and recall. Bengaluru has always produced the top F1 / Racing sport drivers in India and hence the enthusiasm quotient for such events is very high. We have more than 100 eager participants who will experience ‘G’ Force and Audi at the same time.”

The Audi driving experience in India is supported by Vredestein tyres - With a heritage older than 100 years, Vredestein's unique story is best captured through its tagline "Designed To Protect You", which is also its brand promise. A winning combination of Dutch dedication and Italian elegance, Vredestein is best known for its premium high performance passenger vehicle tyres. Designed by the renowned Italian designer Giugiaro, Vredestein tyres guarantee superior road-holding and performance with an extra elegant and stylish appearance. As well as offering superior looks, Vredestein's engineers have ensured that these impressive tyres meet and surpass all safety criteria. They have been awarded top marks in many leading international tyre tests; in association with Audi Genuine Parts.

Comments (+)