Designed to suit your taste

An assorted mix

Started in 2003 by entrepreneur Pratibha Modi, Mogra signifies aesthetic beauty that is luxurious and gorgeous.

Housing ethnic, western and contemporary wear, the brand is located at The Leela Palace on Old Airport Road and caters to men, women and children.

The brand puts together a diverse assortment in which one can find his/her
individual signature style.

And that’s not all! The outfits can be paired with attractive accessories including bags and footwear. “We house the collections of India’s best known designers. We also provide jewellery, children’s ethnic wear and footwear to give a complete look to our customers.

We offer personalised style tips and educate our customers on how they can wear an outfit in different ways to look stylish and fresh every time they repeat their clothes,” explains Pratibha Modi, the proprietor of the store.

She explains that the USP of the store is its management and the designers who work together keeping the trends and seasons in mind.

Pratibha says, “Our work depends on the feedback and requirements of the customers. This way, we give them a personalised service. The designs and styles, that are already available, are also based on our customers’ taste and personal style.
”
   Pointing out that they cater to the latest trends, Pratibha says, “The trend, we have seen in the last few months, is that customers have realised the importance of simple, elegant and well-fitted clothing. We have designers providing
us simple, well-fitted clothes in beautiful colours to cater
to all occasions.”

Initially, Mogra had tied up with designers within the family but soon, other designers  Mogra brings an array of labels from various designers.

Neetu Rathi, first-year PGPM, ISME, wore a pure chiffon neon green dress with broad pintucks; a turquoise stone and orange flowers neckpiece and gold-silver platform heels. Her clutch had kota work and Swarovski stones.

Punchline: “It’s simple yet elegant and will look great at a party. What I like best about the outfit is that it can be carried off as a dress as well as a salwar suit. The clothes are really comfortable and not too tight.”

Price: Neon green dress - Rs 5,750, clutch - Rs 2,825, necklace - Rs 1,900 and slippers - Rs 3,600.

Ritura Biswas, first year PGDM, ISBR, wore a one-piece crushed cotton
yellow dress with a chanderi top. It had a gold sequence and brocade borders along with a netted dupatta. She wore gold-plated earrings and bracelet and half-open sandals with kundan stones and off-white pearls.

Punchline: “I love the cut and colour of the dress. Although I’m comfortable in western casuals, I feel pretty in this outfit. I love the effect the earrings give to the entire look.”  

Price: Yellow dress - Rs 9,500, bracelet - Rs 3,200, earrings - Rs 2,800 and footwear - Rs 2,400.

Srishti Gupta, final-year B.Com, New Horizon College, wore a chiffon gown with Swarovski black stones, a black beaded belt and silver earrings with semi-precious and kundan stones. She carried a clutch to complete the look.

Punchline: “I love the outfit. It defines me. I’ve always preferred western wear over ethnic. And I can wear this for any occasion. The clutch has a classic and casual look and goes with the gown perfectly. The earrings just enhance the overall look.”

Price: Gown - Rs 16,000, earrings - Rs 4,000 and clutch - Rs 2,916.

Namratha BM, second-year MBBS, SS Institute of Medical Science, wore a georgette lehenga with polka dot zari work and brocade dupatta. She held a pure silk aqua blue fabric potli with gold brocade cut work and sported a gold-plated bracelet and a similar necklace with original kundans and pearls. She wore gold slippers with pink brocade on the border and panel.

Punchline: “My look is traditional and goes well for an engagement or marriage. I might even wear something like this for ethnic day in college. I’m particularly fond of ethnic wear and find the outfit trendy and comfortable.”

Price: Lehenga - Rs 50,000, blouse - Rs 1,850, bag - Rs 3,200, necklace - Rs 21,900, bracelet - Rs 3,100 and footwear - Rs 3,000. 

Srinisha, first-year BCA, MS Ramaiah College of Arts, Commerce and Science, wore a chiffon, bias cut salwar suit with a netted florescent dupatta and carried a shimmering gold clutch with a patch of silk fabric, zari work and pearls. She wore peach earrings and slippers with Swarovski stones on the panels.

Punchline: “The dress is both stylish and comfortable. The colour combination and cut are unique. I love the hanging earrings because that’s in style these days. The flowery pattern on the slippers accentuates the overall look.”

Price: Suit - Rs 18,000, clutch - Rs 4,500, earrings - Rs 4,000 and slippers -Rs 3,000.

Ekta Rathod, first-year engineering, Sri Venkateshwara College of Engineering, wore a pure crushed georgette lehenga with a brocade blouse and dupatta; gold-plated earrings with kundan stones; a necklace in pink fabric with polka dots and a gold-plated bangle. Her footwear had off-white pearls and gold sequence.

Punchline: “I have no words to describe my look. I love it! These are the colours I usually wear and the alternate colours on the lehenga are wonderful. Everything is well-coordinated and goes with the outfit.”
 
Price: Lehenga - Rs 44,600, earrings - Rs 16,500, bangle - Rs 13,000 and footwear - Rs 3,000.