Kicking off a global campaign

Nissin Foods Holdings Co, Ltd president, representative director and CEO Koki Ando recently unveiled an original animation and visual campaign featuring Manchester United players in-line with their three-year global partnership with Manchester United.

This was the official ‘kick-off’ of Nissin’s global campaign which covers South-East Asia, Latin America and the rest of the World.

The animation and visuals are designed around the concept of ‘Ignite the Spirit of Challenge,’ which combines the world-class skills of Manchester United players with anime created by animator Kazuto Nakazawa, famous for the animation sequence in the movie ‘Kill Bill’.

The film symbolises the innovation of both Nissin and Manchester United which is rooted deeply in their spirit and style with these unique visuals.

CSO of Nissin Foods Holdings Co Ltd, Noritaka Ando says Nissin Foods Group has started a new project called ‘Hungry To Win’ in collaboration with athletes and sports teams.

“Its corporate mission is to make people happy through food. We identify with Manchester United because they inspire people through football. Also, they bring smiles to people’s faces. To kick off our ‘Hungry to Win’ project, we have created an animation and visual campaign featuring Manchester United players,” he says.

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