Reliance traces pirated DVDs of '3 Idiots', files case


The first information report (FIR), filed Thursday, is based on technical information gleaned through the "cap code marking" anti-piracy technology on each print of the film, a statement from Reliance Big Pictures said Saturday.

It said that the company, a subsidiary of Reliance Anil Dhirubhai Ambani Group (R-ADAG), traced the pirated DVDs in the national capital and the activity was stopped soon after.
"Movie piracy is not a victimless crime. Not only does piracy have a financial impact on Reliance Big Pictures, it negatively impacts jobs of people in the film industry and related businesses," said Kamal Gianchandani, COO (Distribution) at Reliance Big Pictures.
"We are committed to take a strong, proactive position in protecting copyrights and are hopeful that our support of strong anti-piracy efforts will be instrumental in developing a growing and vibrant marketplace for Indian films," he added.

The movie, starring Aamir Khan and Kareena Kapoor, grossed over Rs. 100 crore in the first four days after it was released.

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