Bold and the beautiful

Bold and the beautiful

HAUTE STYLE : Pairing it

Bold and the beautiful
Designed for women, ‘Styletag’ has a myriad options for them to dress up from head to toe. Sanjay Shroff, founder and director, ‘Styletag’, says the team of designers keep pace with the dynamic nature of fashion trends, both global and local.

“We try to provide a wide spectrum in terms of style. Our aim is to offer as many fashionable and affordable styles as possible, catering to all the seasonal trends and fads,” explains Sanjay.

The brand stocks everything from Indian to Western wear. There is a bright range of short skirts, pants, dresses and tops to choose from. Sanjay points out that the cut is important.

“The cut is an essential part of our garments as it enhances the fitting, styling and overall design. We have noticed that design, in terms of patterns and prints, hugely impacts a consumer’s decision. One complements the other,” he adds.

Sanjay thinks the trick to make any garment look attractive depends on how it is worn and accessorised. “Apart from an excellent fit, the two other important things that make a garment look great are intelligent styling and the confidence to carry it off,” he says. 
‘Styletag’ is apt for those above the age of 20. “The brand has a wide customer base which includes students and working women as well. There’s something for both the categories and every occasion,” he reasons. 

Sanjay feels accessorising the outfits plays a crucial part in enhancing the look of the garment. “There are primarily two ways to pick the right accessories for an outfit. If the outfit is on the plain side, then one must try to pick quirky and colourful accessories. But if the outfit is bold, the accessories must be contrasting. Always attempt to strike a balance,” he says.

The clothes are reasonably priced and Sanjay says that other private labels like Vero Couture and Amithi do well to extend the choice for consumers.

Chetali K, third year BCom, Mount Carmel College slipped into a bright pink short skirt, black top and printed black jacket. Punchline: “The outfit is fun, colourful and extremely trendy. This look can be tweaked to suit any occasion. It’s in keeping with the taste of today’s generation.”
Price: Top (Rs 1,799), floral jacket (Rs 3,699), skirt (Rs 1,599), Rhinestone danglers (Rs 500) and wrist watch (Rs 999).

Aishani Pandey, first year electronic engineering, BMS College of Engineering chose to wear a floral printed ‘Skater’ dress and contrasted the look it with a black clutch. 

Punchline: “I love experimenting with clothes and in this outfit I have the brightest colours splashed across the outfit. The black clutch and peep toe boots enhance the look. The dress is truly attractive.”

Price: Skater dress
(Rs 1,000), peep toe boots (Rs 2,199), clutch (Rs 1,299), wrist watch (Rs 1,899) and neck piece (Rs 1,899).

Sonia Dev, second year civil engineering, BMS College of Engineering picked up a bright pink ‘kurti’ and black leggings.

Punchline: “The pink ‘kurti’ and leggings are really comfortable and can be worn to a day out with friends. I love bright colours and this is perfect for my choice. It’s elegant, simple and the accessories make a huge difference.”
Price: Printed kurti
(Rs 999) and earrings
(Rs 1,450). Preksha Prem, first year BA, Mount Carmel College picked up a peach top, grey knit skirt and paired the look with a printed black and white jacket.

Punchline: “The outfit is really funky, smart and extremely attractive. The printed jacket makes a lot of difference to the overall appeal of the outfit. I could experiment a great deal with this outfit.”

Price: Skirt (Rs 1,299), top (Rs 1,499), jacket (Rs 1,899), shoes (Rs 1,599), sling bag (Rs 3,150) and bangles
(Rs 716).

Ritika Utmani, second year architecture, BMS College of Engineering picked up a glittery gold top and matched it with black jeggings.
Punchline: “The glittery gold top contrast with a heavy neck piece is attractive. The black jeggings with bow tie like patterns match perfectly. The look is enhanced with the colourful sling bag which can also be converted into a clutch.”

Price: Top (Rs 1,699), black ballerinas (Rs 1,449), sling bag (Rs 1,600), bow-printed jeggings (Rs 999), neck piece (Rs 2,250) and bracelets (Rs 478).

Chetana K, third year BCom, Mount Carmel College wore a red fitted dress.
Punchline: “The dress is pretty and is perfect for a party. You can play around with the accessories to make the dress look attractive. Get a clutch and you could it wear to a formal occasion as well.”

Price: Red dress (Rs 2,199), footwear (Rs 2,099), clutch (Rs 1,399), neck piece (Rs 629) and
bracelet watch (Rs 1,350).

Get a round-up of the day's top stories in your inbox

Check out all newsletters

Get a round-up of the day's top stories in your inbox