Scientists at the University of Manchester worked with the supermarket chain Asda to devise the formula.

Researchers said that the bust size and ratios of the thigh-height and hip-waist ratio are the crucial dimensions.

However, the curviness and symmetry of the figure are also important, they said.
A DD or E cup is considered the optimum bust size, while the ideal thigh-height ratio—calculated by dividing the thigh’s thickest circumference by total height— is 0.3.

The hip-waist ratio is reached by dividing the circumference of the waist by that of the hips - with 0.7 being the optimum result - and scores of one to five are assigned for “body curve line” and “body symmetry” based on visual assessment.

A survey conducted as part of the research found that 72 per cent of men are attracted to curvier women - citing a full bust, small waist and rounded bottom as the most attractive physical attributes.

On the other hand, 63 per cent of women would prefer to look like curvier celebrities than slimmer stars.